Furniture Sales Drops 30% in Summer

Author： 超级管理员 Time：2025-08-24 12:57:02 Read：59

June has come and the temperature in Wuhan is gradually rising, which is not good news for the furniture market. Because the three months of June, July and August are the "winter" of traditional furniture market ". Yesterday, the reporter interviewed furniture stores and home improvement companies and learned that the traditional off-season is related to citizens' reluctance to decorate houses in hot weather.
this, experts pointed out that the "off-season" is the "golden season" of consumption, because the profit-sharing activities of furniture stores in the off-season will increase, and the decoration companies have the most manpower.
June, July and August-Sales in Furniture Stores Declined by 30%
reporter saw in a large-scale furniture store yesterday that the front door was not the scene of heavy traffic a month ago. There were plenty of parking spaces in the big market, and there were fewer customers in the big stores. "It is normal for the market to get cold in June." A person in charge of the store said that the market is a large furniture market for wholesale and retail operations. There are more than 1500 furniture companies settled in, including high, medium and low-end brands. Although the total sales this year are expected to exceed 10 billion yuan, the sales in June, July and August are still not optimistic, especially the wholesale sales of furniture will decline sharply, at least by more than 30% compared with the normal month.
market on the third floor, told reporters that when business is not good in summer, as long as you can earn 200 yuan, you can sell it, because the daily rental fee is 400 or 500 yuan to minimize the loss of rental fee. In the peak season, when others cut the price to less than 500 yuan, there was no deal at all.
reporter's investigation learned that the expectation of "30% drop" is surprisingly consistent with the Hongqi furniture market. Zhang Yan, manager of the market planning department, also said that after entering June, the market has obviously become cold, and a 30% drop in sales is still a relatively conservative forecast. "The off-season atmosphere in the furniture market has been formed, and other stores are basically similar. It may be that high-end brands will be slightly less affected, but this is a good thing for consumers, because in order to improve this depressed market, businesses will make moves to warm up the market." Zhang Yan said.
merchants-citizens should sell in the off-season.
"The sales volume of major furniture stores has a direct relationship with the home decoration market. The decline in home decoration volume will inevitably affect the sales of furniture." An industry insider said that the off-season in June, July and August was actually caused by the off-season of home decoration.
Jiahe Decoration Company, said that after entering June, the weather in Wuhan was relatively hot, and the number of home decoration customers decreased significantly. The main reasons were that customers were unwilling to run around to install houses with materials under the scorching sun. Second, customers believed that the wages of decoration workers in summer would increase slightly. In addition, there were no large holidays in June, July and August, the activities of merchants are much less than those of "May Day" and "November.
Zhang Yan believes that whether it is the home improvement market or the furniture market, another very important reason for entering the off-season is that the amount of concentrated real estate delivery in these three months is relatively small. Usually in the second half of the year, real estate sales in Wuhan are mainly concentrated after September, so the number of citizens who concentrate on decorating and purchasing furniture will increase from September.
"In fact, there is no obvious boundary between the off-peak season of furniture sales, but it is certain that the price is the most cost-effective for consumption in the relatively light months." Qin Zhijiang, president of the Wuhan Furniture Association, said that in the hot months, all businesses will do targeted promotion activities to make up for the loss of the off-season.
Rumor said that June, July and August should be the golden season for decoration. At this time, the materials are easy to dry. Due to the overall small business volume, the decoration company has plenty of designers and workers. In addition, decoration companies will also launch various promotional activities in summer.
yesterday, the reporter also confirmed from stores such as Nanguo Dazhuang, Peace World, and Hongqi Home Furnishing. At present, these furniture stores have launched profit-sharing activities related to "June 1" and "Dragon Boat Festival". The public may wish to be in the "off-season" of furniture sales. Grab the "golden season" of consumption ".