Furniture Industry Will Reverse Custom Furniture Market to 100 Billion in the Second Half of the Year

Author： 超级管理员 Time：2025-08-24 13:02:33 Read：69

the rapid growth of domestic and foreign real estate market sales and the national building materials home prosperity index (BHI), the traditional peak season for home decoration has arrived, and the furniture industry has begun to pick up. According to Wind statistics, the furniture sector has risen 6.72% since the second quarter, with Sofia and Xilinmen rising by more than 20%. Industry insiders said that 2013 will be the sales year of the furniture industry, the customized furniture market will become the next growth point of the furniture industry, and the performance growth of listed companies may gradually accelerate. Meike shares, Yihua wood industry and Sofia deserve attention.
industry will now reverse
data from the National Bureau of Statistics show that from January to April, the sales area of commercial housing was 297.61 million square meters, an increase of 38% year-on-year; the sales of commercial housing was 1984.7 billion yuan, an increase of 59.8%. At the same time, the national building materials home business climate index BHI 4 data for 107.94 months, but rose more than 25% month-on-month. The sales volume of building materials and home stores above the national scale in April was more than 970 billion yuan, up 34.54% from the previous month.
Qin Zhanxue, vice president of China Building Materials Circulation Association, analyzed that the upward trend of BHI in April was affected by the seasonality of the market in the peak season of decoration, and was also the result of the release of rigid demand for real estate.
US real estate continues to recover. The National Association of Realtors (NAR) announced on May 22 that the total number of existing home sales in the United States increased to 4.97 million in April, the highest level since November 2009.
Galaxy Securities believes that the recovery of real estate in the United States has continued and stable since last year. Due to the lag of furniture transactions for 2-3 quarters, furniture companies and furniture chain stores in the United States have performed well this year. Domestic, exports to the United States accounted for a relatively high proportion of enterprises, Yihua wood industry, Meike shares will also benefit.
home industry is closely related to the sales of commercial housing. Because new houses are mostly pre-sold, the furniture industry belongs to the "post-real estate cycle" industry. According to statistics, furniture sales lag behind real estate sales by 8 to 14 months, with an average length of 10.5 months.
Guoxin Securities expects 2013 to be a reversal year for the furniture industry. The reason is that the slowdown in sales in the first half of 2012 will result in high growth with a low base. With the sharp recovery of the sales area of commercial housing in the city in the second half of 2012, it is expected that the prosperity of domestic furniture sales will obviously improve in the traditional peak season in the second half of 2013, and demand-driven growth is likely to exceed expectations. Those brand enterprises that have completed the layout of production bases and sales channels in the country will first benefit from the reversal of the current round of business climate, the company's performance or stage reflects a strong explosive force, the focus of the recommendation based on the increase in penetration rate and with excess growth attributes of the custom wardrobe field of Sofia, at the same time recommended to pay attention to Meike shares and del home.
Customized Furniture Market Will Be Growth Point
According to statistics from authoritative organizations, the domestic furniture market will reach trillion yuan in 2013. Although the share of customized furniture only accounted for 10% of the overall furniture market in 2012, the market size of this 100 billion yuan may become another blue ocean driving the vigorous development of this furniture market.
According to the reporter's understanding, there are currently two trends in custom furniture leading this year's trend. One is integrated home, which is also the so-called "big home" concept. In addition to providing conventional products, furniture manufacturers have also extended to cabinets, custom cloakrooms, storage combination cabinets and soft accessories. However, building materials manufacturers seem to be more inclined to put forward the concept of whole-house customization, that is, they not only provide traditional doors, cabinets, wardrobes, stairs, floors, but also go deep into furniture. This is especially reflected in solid wood customization manufacturers.
is scientific and technological intelligence. At present, the main competition in the customized furniture industry is focused on the customized wardrobe. In order to stand out from the competition, some manufacturers choose the strategy of material differentiation. Not only have some merchants taken the lead in highlighting the "aluminum wardrobe", completely breaking the environmental protection standard of E-grade furniture and truly building a zero formaldehyde room. There are also many businesses that have launched a variety of material revolutions such as PE new materials.
Although traditional furniture enterprises will encounter difficulties in the field of customized furniture, such as affecting the established production process, difficult cost control and lack of professionals, the introduction of customized furniture by traditional furniture enterprises still has a large market prospect, especially for solid wood enterprises. According to the reporter's understanding, at present, many solid wood enterprises and factories in Sichuan have recently launched customized solid wood services. Liweijia, a service provider mainly engaged in medium and high-end customized furniture, told reporters that the company's sales will reach 30 million yuan in 2013, and the company's annual sales will show a 100% growth trend, which is enough to show that traditional furniture enterprises may become the next powerful growth point when entering the field of medium and high-end customized furniture.
industry insiders said that there is a huge market space for domestic furniture customization at all consumption levels. Professional custom furniture manufacturers and traditional furniture manufacturers have their own opportunities. Whether they can grasp the 100 billion market, they must first provide personalized services., And then strengthen the ability of supply chain management. Whoever can take the lead in doing these two points well will be able to fundamentally solve the contradiction between personalized demand and industrial production and become the leader of the customized furniture industry in the future.