Home Appliance Subsidy "Retirement" Furniture and Building Materials "Stand Up"

作者： 超级管理员 时间：2025-08-24 13:02:56 阅读：98

after June 1, with the expiration of the home appliance subsidy policy, air conditioners, flat-panel TVs, refrigerators, washing machines, and water heaters no longer have policies to expand consumption throughout the year; as the "first driving force of economic growth", public opinion has paid attention to: the next consumption Where is the new driving force?
in Chaoyang District, Beijing, finally breathed a sigh of relief this past weekend. Before the expiration of the energy-saving home appliance subsidy policy, she paid for a set of air conditioners for her daughter and enjoyed an energy-saving subsidy of about 700 yuan.
policy to let aunt Li catch the last bus is the subsidy policy for energy-saving household appliances that has just expired. Starting from June 1 this year, consumers will no longer enjoy the central financial subsidy policy when purchasing five categories of energy-saving household appliances: air conditioners, flat-panel televisions, refrigerators, washing machines and water heaters. Industry experts said that the energy-saving subsidy policy has played a role in "bringing back to life" to maintain a high growth rate of household appliance consumption, and the side effects of the expiration of the subsidy policy will also bring considerable pressure on consumption growth this year. Experts suggest that enterprises should pay attention to the upgraded consumption demand of Chinese consumers, and it is expected that the consumption of furniture products may become a new carrier for upgrading the consumption structure after automobiles and household appliances.
Energy Saving Subsidy Brings Home Appliance Industry Back to Life
like Aunt Li, there are not a few consumers who snap up home appliances before the policy expires. On May 30, the reporter saw in Gome, Suning and other home appliance hypermarkets that slogans such as "Countdown to Energy Saving Subsidy" set off the atmosphere of the store to a climax. And some e-commerce websites also regard the expiration of the policy as the focus of promotion, and even issued "energy-saving subsidies to us that are about to pass away" to express their nostalgia for the policy.
reporter learned that consumers who bought home appliances before May 31 but have not yet received subsidies can go to the store before June 10 and receive subsidies with relevant materials such as serial numbers, bar codes, invoices and ID cards of energy-saving commodities.
Since 2008, in order to resist the impact of the financial crisis and tap the internal driving force of economic growth, China has successively introduced a series of economic support measures such as home appliances going to the countryside, replacing old ones with new ones, and energy-saving subsidies. These policies have played a positive role in promoting the prosperity of the home appliance market. According to statistics from the Ministry of Commerce, in 2011 alone, a total of 92.48 million new household appliances in five categories were sold nationwide with old ones for new ones, boosting direct consumption by more than 342 billion yuan.
, the just-concluded round of subsidy policies for energy-saving home appliances has also achieved remarkable results. According to the figures released by the Ministry of Finance on May 30, up to now, the central government has allocated 12.2 billion yuan of subsidy funds to promote more than 6500 million sets of five types of energy-saving home appliances, boosting consumer demand by more than 250 billion yuan. Stimulated by this policy, the market share of energy-saving household appliances has expanded significantly. The market share of energy-saving flat-panel TVs has reached 93%, and the market share of energy-saving air conditioners, refrigerators, and washing machines has also reached 53%, 57% and 46% respectively.
, said in an interview with this reporter: "The energy-saving subsidy policy has had a positive impact on the optimization of the consumption structure. The energy-saving subsidy policy narrows the price difference between energy-saving appliances and ordinary appliances, stimulates the enthusiasm of those consumers who are originally energy-saving and environmentally friendly, and promotes the transformation of consumers from sustainable consumption awareness to sustainable consumption action."
"The energy-saving subsidy policy has also brought back to life to maintain a high growth rate in household appliance consumption." Zhao Ping believes that the withdrawal of this policy from the market is a success. For example, she said, "In the first month of the implementation of the home appliance energy-saving subsidy policy, the growth rate of home appliance retail sales jumped from 0.6% in May to 9.5% in June, with an increase of nearly 9 percentage points. This policy not only reversed the sharp decline in the growth rate of home appliance consumption, but also kept home appliance consumption at a relatively high level."
, the consumer market has grown under new pressure this year.
statistics from the National Bureau of Statistics show that in the first four months, the country's total retail sales of consumer goods increased by 12.5%, a slowdown of 2.2 percentage points from the same period last year.
affected by the eight central regulations issued at the beginning of the year, the bubble of public funds consumption and luxury consumption will be significantly squeezed out, coupled with the expired home appliance subsidy policy, these factors will put a lot of pressure on the growth of the domestic consumer market this year.
Zhao Ping told reporters: "2013 is the year in which China introduced the least policy to expand consumption since the global financial crisis in 2008, and there is no longer a policy to expand consumption throughout the year. The pulling force of macroeconomic growth on consumption will not increase significantly." She said that in this case, there are not many bright spots in consumption with strong driving force, consumption growth mainly depends on endogenous power, and the upgrading of basic living demand and consumption structure will be the main support for annual consumption growth.
furniture and building materials are full of stamina for consumption.
last year, in the context of the downturn in foreign trade and investment, consumption became the first driving force of economic growth. Therefore, the driving effect of the consumer market on the economy this year has attracted attention. So, what is the new driving force of the current consumer market?
consumption structure has prompted furniture and building materials consumption to become the biggest bright spot this year. Zhao Ping told reporters: "The construction of 6 million affordable housing units nationwide this year will provide stable demand support for the consumption of furniture commodities. The rigid demand for housing in second-and third-tier cities that have not yet been restricted will also drive the gradual release of the potential for growth in the scale of consumption of furniture, construction and decoration materials." She predicts that the growth of consumption of furniture, construction and decoration materials will remain at about 20% this year, becoming the biggest bright spot of consumption growth. "In first-tier cities where the purchase restriction policy has a greater impact, the consumption of furniture products may become a new carrier for upgrading the consumption structure after automobiles and home appliances."
In addition, Chinese consumers' demand for high-end consumer goods has shown a significant growth trend. Xu Liping, vice president of innovation consulting in Nielsen Greater China, pointed out that "the trend of consumption upgrading has been quite common, almost appearing in all kinds of fast consumer goods, such as yogurt." Nielsen's research data show that in 2012, sales of high-end products accounted for 55% of the total sales of toothpaste and biscuits, and 49% of the total sales of skin care products and liquid milk. "With more and more cash in their pockets, Chinese consumers have gradually formed a more refined taste of life."